Eve — Editorial Chief-of-Staff
Wednesday · June 17
Morning, Robert.

Three things actually need you today. I cleared the rest — notes at the bottom.

E
Eve, your chief of staff · filed at 6:40am
Waiting on you
1
Apex Veterinaryneeds your read

They pushed back on price overnight — the $1,375 build you said you'd decide this week. I've traced the history and I have a read on what you want.

Open the brief
2
Brooke at Lakeshoredrafted

The DNS-credentials doc you promised her Monday. It's ready — I wrote the note in your voice. One read, one tap.

Read & send
3
Derek's QBR deckby 2pm

He needs your sign-off before the 3pm with Brightwood. The draft's solid; I flagged two slides.

Review
Handled — nothing needed

Sarah Mahan's newsletter went to 9 practices · 2 support tickets closed · filed the Brightwood invoice. Sarah's was a mass send, not a personal ask — so I kept it off your plate.

Nothing sends until you tap. Always.
Apex Veterinary
the pricing call
E

I dug into Apex before bringing this to you. Here's the shape of it.

14 months as a client, never late on an invoice.
Renewed last March at full rate without a flinch.
Their email: the build feels steep “right as we're watching spend.” Not a threat to leave — a budget moment.
My read — tell me if I'm off

You want to keep Apex for the long game without setting a discount precedent. So I'd lean toward a one-time, time-boxed gesture — not a standing cut.

Is that the goal — or are you somewhere else?

you said the number
offer two months at 15%
Reading it back — before anything drafts
2
months
15%
off
Apex
recipient

One-time only. Nothing is drafted, queued, or sent yet.

A tap on “Yes” drafts it for your final review — it still won't send on its own.